Design is vision. Shapes are just the results.
The product experience is the final experience the product creates in the life of the user. It’s this “touching the life of the user” that makes the difference. ”.
Today, companies must move beyond Design Thinking because we’re in the Age of Experience, where customer experiences are what consumers buy (rather than products).
To design in the age of experience you need an eclectic tribe, which is not a company, but more multidisciplinary.
Monica Menghini
Welcome to 3DEXPERIENCE Immersive World
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